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Instagram will provide merchants with direct sales of the application


Instagram will provide merchants with direct sales of the application


Instagram will provide merchants with direct sales of the application




In good news for merchants, brands and even consumers, Instagram added a new feature that would provide business transactions directly to the application without accessing the website.

When people decide to buy a product from a brand or retailer on their own, they will be able to pay for that in-app product rather than leaving it to end the transaction on the retailer's website.

The service will retain the user's payment information in order to make transactions easier in the application without entering the different data each time the user presses the purchase button.

The idea of ​​this feature is that the fewer steps you take to complete your purchase, the more likely you are to complete the process.

This will encourage traders and brands to sell their products directly on the platform, and this may cause competition to e-shops where retailers such as Amazon, eBay and Chopaypay sell.

That's what you're hoping to get resolved with the Direct Purchase feature through the app. Users will have a credit card and a shipping address stored on the app, which means that purchases will take a few clicks, not a few minutes.

Historically, you've been happy to work as a traffic policeman when it comes to shopping where people's products appear through the "shopping tag" feature, but then direct them to a retailer that's easy to handle.

Over 20 brands will initially use the Checkout program, including Nike, Adidas, Dior, H & M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker and Zara.

It is expected to be expanded to various brands in the near future.


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