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How to optimize your Links

How to optimize your Links

How to optimize your  Links

Without a link in a social media post, you’re keeping the audience on that social media platform, and not moving them towards a landing page, blog, ebook, or promotion. The links on your posts complete the point that you’re making. Every time you share a post that contains a link, you want to make sure that the link works, that it is accepted by the social media network, and that the link is going to the right place. 1. Double check that the link works. This seems obvious, but as you know social media moves fast - and we’re all bound to make simple mistakes. Sometimes you’re copy and pasting different URLs for various platforms all at the same time - it’s easy to forget the last letter or number on the link you’re sharing. When this happens, the link is considered “broken,” meaning that it leads to an error page.
If you use an advanced link management tool, you can instead lead broken links to another piece of content on your site, or a 404 error page. This provides a fail safe for a social media manager and makes the most out of a simple error by still sending your audience back to your site. 2. Ensure your link is accepted by the social media network. It doesn’t make sense to share posts with long URLs, so most social media managers opt to use a generic short link, that look like li.nk/a8dja7. Although these generic short links are great for shortening, they are also susceptible to being discouraged by social media networks. Just like emails can go into the spam folder, sharing posts containing links that are banned on a social network could mean that your tweet never even gets to your audience. Since generic URL shorteners swap your brand name in the URL for theirs, you’re now sharing a link from their domain.
The problem is, there are thousands, if not millions of other people using that same domain. If a spammer is also among the likes of those using it, social media networks could be prompted to ban links from that domain. Instead, when you use branded links, you own the domain. Your links are owned by you so this issue is unlikely to happen, (unless you’re a spammer of course)! 3. Make sure the link leads your audience to the right place. Have you ever shared a link on social media and felt that feeling of panic or regret immediately after? You think, I just accidentally added the wrong link and it’s too late to delete it because 2,000 people have already liked it? Instead of panicking, just edit the destination of the URL. When you create and share links with a link management tool, you’re able to just update the link’s destination (where it goes) while keeping the same branded link in the post.
Link management makes sense in the fast-moving environment of social media marketing. It provides that layer of security in case something goes wrong while creating smooth collaboration, in-depth tracking, and better organization all around.


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