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breakdown of how to write for Facebook


breakdown of how to write for Facebook


breakdown of how to write for Facebook




68% of all American adults are using Facebook, according to Pew Research Center’s social media usage report 2018. However, they don’t just have an account. 74% of Facebook users are visiting the site at least once a day. Facebook is used by people from very diverse demographics, with users that are in their teens and over 65. When you’rewriting for Facebook, it’s important to keep that in mind, because the platform has such a wide reach, your messages need to stay focused on your target audience. Less than half of marketers believe that their Facebook efforts are effective - this is most likely due to the types of content that is being shared on the platform. It seems that just as you begin to understand how to maximize engagement with Facebook’s newest algorithm, it is updated. The reason for the updates is to provide a better experience for consumers, but these updates can be hard for marketers to
keep up with. The algorithm prioritizes posts from friends rather than from pages, because they are moving the platform back to its original purpose, to connect people. Instead of focusing on sharing promotional content, develop your story and engage in conversations. 76% of Facebook users are looking for interesting content when they log on. Capture your audience’s attention with content accompanied by a video or image, in the hopes of them clicking through to your desired destination.


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